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Disinfecting Cleaners Now Available at Whole Foods Market® Stores Thanks to Seventh Generation’s New EPA Registered Disinfectant that Kills Germs* Naturally
New Products effective against Influenza A, H1N1 and other germs*
BURLINGTON, VT--(Marketwire - February 1, 2010) - Seventh Generation, the nation's leading brand of environmentally responsible household solutions, today announces the introduction of a new line of disinfectant wipes and sprays at all Whole Foods Market stores. Seventh Generation's disinfectant products are the first disinfecting cleaners to meet Whole Foods Market's stringent ingredient standards. The disinfecting sprays and wipes kill 99.99% of household germs* naturally. "Until now, few antimicrobial cleaners met our quality standards," said Errol Schweizer, Global Grocery Coordinator at Whole Foods Market. "The debut of Seventh Generation disinfecting cleaners means we can finally offer our customers an option for disinfecting cleaners. Given this particularly severe cold and flu season and nationwide concerns about H1N1, we're thrilled to be able to stock the line." "The introduction of Seventh Generation's disinfectants is historic for consumers and the industry," said Chuck Maniscalco, Chief Executive Officer of Seventh Generation," "It is increasingly important to protect our health and that of our children by implementing good hygiene practices and using disinfectants around the home that are effective without the use of harsh chemicals." The four-product disinfectant line available for sale in January 2010 includes: -- Seventh Generation Disinfecting Multi-Surface Cleaner, 26oz (MSRP $2.99 - $3.99) -- Seventh Generation Disinfecting Bathroom Cleaner, 26oz (MSRP $2.99 - 3.99) -- Seventh Generation Disinfecting Wipes, 35-count canister (MSRP $2.99 - $3.99) -- Seventh Generation Disinfecting Wipes, 70-count canister (MSRP $4.99 - $6.69) About Seventh Generation Disinfectants An innovative partnership with CleanWell Company, makers of the patented thyme-based disinfecting technology, brings you a new line of Seventh Generation Disinfecting Cleaners that are Powered By Cleanwell™. The active ingredient in the disinfectant line, thymol, is a component of thyme oil which is derived from the herb thyme. Both products kill 99.99 percent of germs* naturally in a streak-free formula that enables quick and easy cleaning. Made with essential oils including thyme and lemongrass, the products deodorize and effectively control odors. Additionally, the disinfecting products do not smear or spot, and the wipe material is processed chlorine free. Seventh Generation's disinfectants are classified in the lowest of four EPA toxicity categories. Disinfecting Cleaners Now Available at Whole Foods Market® Stores Thanks to Seventh Generation's New EPA Registered Disinfectant that Kills Germs* Naturally About Seventh Generation Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets, and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations. For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2008. About CleanWell Company CleanWell Company's mission was born over a decade ago from a family's need to find cleaning and disinfecting products that could be used around the founder's severely immune compromised son. . The CleanWell scientific team was the first to discover how to blend thyme and natural plant oils to kill 99.99% of germs naturally. CleanWell is passionately committed to developing innovative solutions that offer consumers a way to clean without compromise. For information about CleanWell Company visit www.cleanwelltoday.com. *Refer to product labels for full details. Contact: |
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