ValueVision International, Inc. (Nasdaq: VVTV - news), a national home shopping network, today announced the appointment of Steven D. Goldsmith as senior vice president and general merchandising manager. For the past four years, Mr. Goldsmith has been senior vice president and general merchandising manager of The Bon Ton Stores, Inc., based in York, Pa. He will report to Steve Jackel, ValueVision's president of TV operations.

As senior vice president and general merchandising manager of The Bon Ton Stores, Inc. (Nasdaq: BONT - news), a leading operator of 73 quality fashion department stores in the U.S., Mr. Goldsmith was responsible for ready-to-wear, women's accessories, jewelry, footwear, and intimate apparel. Prior to joining The Bon Ton Stores in 1997, he worked for Foley's, Filene's Department Stores, and Lord & Taylor-all divisions of May Company.

"We are delighted to have Steven join our senior management team,'' said Jackel. "He has an extensive retail background spanning a variety of brand-name product lines. With his experience, knowledge base, and high-energy, he is sure to play a valuable role in the continued growth of ValueVision as we reposition our network as ShopNBC, and the development of our merchandising strategy.''

"I am delighted to be a part of this organization and hope to make it greater than it already is today,'' said Goldsmith. "As we enter into this exciting time of convergence, it is great to be a part of a company that is well-positioned for continued success as a multimedia retailer.''

About ValueVision International
ValueVision International, Inc. is a next generation home shopping company leveraging its home shopping network, which will be rebranded as ShopNBC later this year, to capitalize on the convergence of television, the computer, and commerce. As the nation's third largest and fastest growing home shopping network, ValueVision that incorporates television home shopping, programming sales, fulfillment services, and e-commerce. Additionally, ValueVision television is broadcast 24 hours a day, 365 days a year and is unique by having its programming simulcast live on its Internet site. As of October 31, 2000, the Company broadcast into approximately 36 million cable/satellite households. The ValueVision Television Network is available on DirecTV channel 370, Dish Network channel 228, or call your local cable operator for the channel in your area. Also, GE Equity and NBC own approximately 40% of ValueVision. For more information, please see the Company's Web site (http://www.vvtv.com).